007 Lighter

Interesting Reads for Curious People

When I started studying copywriting, I often heard it was good to read the National Enquirer… to learn how to write good headlines.

Well I guess I’ve lived out North America too long. I find the topics very limited and got bored trying to find the value from the National Enquirer headlines. Especially for international clients who don’t know the latest names in American celebrity gossip.

So I looked around for a magazine to read more to my taste. This is how I found Mental Floss.

For someone trying to add lighter, weekend posts, to a blog this may be the trick. Readers might find more entertaining, and have been looking for an opportunity to put in a link to these fun reads.

Most people with an international mind-set are curious beings. Curiosity is what often sparks our interest in other cultures.

The Mental Floss blog often has a couple of posts with an international flavor. Usually the information is good for both a good laugh and is inspiring.

If one recent post you can find:

• Almost every condiment package the world has ever seen
• A world map to determine your exact opposite location on the other side of the world

I had a good laughing spell when I read the:

• Strange and funny metaphors found in high school papers.
• Hilarious captions of some Olympic photos

I also tried all of the Mental Floss lunchtime quizzes on the blog. Surprisingly the one I got the highest score on was the Name That 007 Tune quiz. This is probably because I started my career in the music industry and have seen most of the James Bond films.

If you would like to stimulate your curiosity and get a good laugh or two, both printed magazines are worth looking at. Many people say that they would never read one of the two, but it has one of the highest circulations in the world.

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About the Author

Cindy King
Cross-Cultural Marketer & International Sales Specialist

Over 25 years field experience in aligning cultural offers for international sales.

International content strategy
Custom publishing in English to build international markets B2B international lead generation

40km south of Paris, France – GMT+1
Cell: +33 6 98 91 86 11
Follow me on Twitter
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